Our main objective is to underline that there is a place for Apps in trademark law, and this place offers a suitable protection – if correct options and paths are followed - of utmost importance for the rights holder/entrepreneur/start-up. Protecting the App trough trademark law will increase App value as a business asset (intangible value of the company), allowing the trademark owner to reach a broad scope of the marketplace. We will explain the wider context and the practical particulars of obtaining trademark protection over the App innovative creation. A time for Q&A will be available.

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